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American Dream - Tehos exhibition - Febrary 2011


Tehos - American dream exhibition 2011

From the colonial era, the King of England used the American dream to stimulate immigration and settlement in North America. They praised the immensity of the territory, synonymous with almost unlimited opportunities. However, migrants of the seventeenth and eighteenth centuries often found difficult living conditions when they arrived in America.


The American Revolution advances the idea of ​​the American dream. In the Declaration of Independence of 1776, the "pursuit of happiness" was one of the inalienable rights of man, alongside freedom and equality.


Many Americans were enriched in the nineteenth century by courage and entrepreneurial spirit (Andrew Carnegie, John D. Rockefeller).


Hundreds of thousands of Europeans left the Old Continent to escape religious persecution (Jews from Eastern Europe), poverty (Italians) or famine (Irish).


The term "American dream" is used for the first time by James Truslow Adams in his book The Epic of America (1931).


It means access to fundamental freedoms and social ascension through merit. "

(Source Wikipedia).

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Unquestionably America and its dream have influenced, changed the world and our way of life.

It sits, its domination over our civilization, and emerges great winner of the bipolar world of the 1970s, with the collapse of the Soviet communist block.


Its influence on the consumer society as we know it today is indisputable. Everyone knows the country's flagship brands (Coca Cola, Pepsi, Heinz, McDonald etc.)


This supremacy is felt even in the last evolutions of our time.

The digital revolution we have witnessed since the 1970s is no exception.


Who does not know Ibm or Microsoft?


From Google, to Yahoo via eBay, or Amazon, Facebook, all are born on the new continent.


But this rapid and spectacular development does not happen without clashes, direct or collateral damage. America has its gaps open, open and sometimes bloody.


Assassinations, wars, extreme poverty, manipulation, torture, violence, crises are the daily wounds of this country with its clean and glittering façade.

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